Digital Audit
Struggling to convert visitors into customers? I’ll review your website and socials, pinpoint the gaps, and show you exactly how to fix them to keep potential clients engaged.
My name is Nicole Keleher and I’ve always loved business.
My superpower is finding straightforward marketing opportunities that others overlook—and turning them into clear, actionable strategies that drive growth. I simplify the complex, so you can move forward with confidence.
My name is Nicole Keleher and I’ve always loved business.
My superpower is finding straightforward marketing opportunities that others overlook—and turning them into clear, actionable strategies that drive growth. I simplify the complex, so you can move forward with confidence.
Struggling to convert visitors into customers? I’ll review your website and socials, pinpoint the gaps, and show you exactly how to fix them to keep potential clients engaged.
Need help solving a specific problem? I’ll cut through the confusion, give you clarity, and map out a step-by-step plan to get results.
I help businesses unlock new growth opportunities through creative collaborations. Let’s find ways to expand your reach and maximise your impact.
I’ve always had an eye for opportunity. My entrepreneurial journey started in my teens, selling handmade products at craft fairs. Since then, I’ve built multiple businesses by spotting gaps in the market and creating practical solutions to fill them.
With a passion for business, I earned a Bachelor of Business, majoring in Applied Economics and Marketing—skills I’ve used to build my own businesses and now use to help others.
I spent seven years in the not-for-profit sector before launching my first business—offering embossed monogrammed stationery nearly 20 years before personalisation became a major trend. With a vintage printing press, I created high-end products that customers loved.
This first venture led to my second business. While planning my wedding, I saw a gap in the market—affordable, customisable invitations. Leveraging desktop printing technology in the mid-’90s, I launched a wedding stationery business that gave couples affordable, stylish options.
In 2000, an opportunity led our family to York, England, where we resided for nearly three years. During this period, I embraced motherhood with the birth of our first child, Zoe. Upon returning home, we welcomed our second child, Hugh.
Seventeen years ago, I identified a gap in Australia’s Christmas decor market, lacking the variety available to American consumers. I took the initiative to fill this niche.
While confident in budgeting and marketing, I initially lacked retail experience. Reflecting on early merchandising efforts, it’s surprising how we survived. Balancing motherhood and entrepreneurship, I created a play area in the shop for Hugh, but adapting to a four-year-old’s energy required continuous adjustments to manage both business and childcare effectively.
From those humble beginnings, I expanded our seasonal retail store and e-commerce business into a seven-figure enterprise, engaging with approximately 180,000 followers across social media. In 2021, I transitioned the business to focus exclusively on e-commerce, adapting to market trends and consumer behaviors.
In 2024, I fulfilled a long-held aspiration by selling the business to dedicate my efforts to assisting small business owners in enhancing their marketing strategies. This transition allows me to leverage my experience to support others in achieving their business goals.
Publication:
https://powerretail.com.au/multichannel/tis-the-season-my-christmas-on-running-a-seasonal-business/
